The Contagious Marketing Conference By BCAIM is not your typical marketing conference. Far from it. Here, our hope and our goal is to provide a venue where leading marketers and creative thinkers alike get to share not only the spotlight, but also, more importantly, their ideas and inspiration.
Leonard Brody // Best-Selling Author & Business Visionary
Mike Miller // Head of Online Sales, Google Canada/Head of Ann Arbor Office
Max Valiquette // Youth Culture & Marketing Expert
Cultural Shifts looks at how our evolving society is triggering social revolutions by the way we consume, learn, communicate, and contribute within our marketing profession. In order to delve into the maelstrom of this shift/revolution, we've brought together three thought leaders to address the impact of how these shifts profoundly change the way we market.
Richard Rosen // Chief Architect of Convergence Marketing
Jane Francisco // Editor-in-Chief Chatelaine
There used to be a well-defined line between brand-driven marketing and direct marketing. This stream explores how this line has blurred as our communications media have evolved to make it easier to have a two-way dialogue with our audience. A convergence thought leader will show us that it is possible to build brand and demand with the same communication vehicles, fast and efficiently. And an editor with a major Canadian magazine will share her strategy for maintaining readership by taking a traditional print medium to a multi-touchpoint brand.
Evan Solomon // Broadcaster & Journalist
The Walls and Windows stream will open a transparent conversation on hotly debated topics in marketing. Two-time Gemini Award winner, broadcaster, and journalist Evan Solomon starts the conversation on technology, transparency, and changing relationships. He will also moderate a panel of experts from agency, academia, industry, and media to discuss what constitutes success and failure when balancing open communication with tightly held brands.
Special video interviews with:
Seth Godin // Best-Selling Author
Daniel Pink // Best-Selling Author
Mark Twain said, “Choose a job you love and you’ll never have to work a day in your life.” This fourth and final stream is all about paving your dream career path by figuring out your drivers and how you’re motivated, and making yourself indispensable to your team and your company. The Stand and Deliver video interviews will challenge you to ask yourself some hard questions and will inspire to do “whatever it is that you do” — better.
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